Prior to entering the self storage sector, Robby had a background in residential investments in both multi-family and single-family properties. He is currently a principal in approximately 650,000 net rentable square feet of self storage facilities either existing and/or in development. Robby is the author of three books and numerous management-related articles that helped shape insurance industry education standards.
Robby is a graduate of the University of Kansas with a BA in English Literature.
Prior to starting his own self storage real estate investment company John most recently served as Chief Operating Officer for The Jenkins Organization (TJO), a fully integrated real estate company specializing in the self-storage industry. As the COO, John’s primary function was to oversee all home office and field operations.
John joined TJO in 2011 after serving as one of 3 Regional Vice Presidents with Uncle Bob’s Self-Storage (now Life Storage), one of the five publicly traded Self-Storage REITs. John began at Uncle Bob’s as a District Manager in 2005 overseeing the Austin and San Antonio markets and in 2009 was promoted to one of three Regional Vice Presidents. In this capacity, John was responsible for the performance of over 120 properties and 200 employees. For three consecutive years, John had the best performing region in the portfolio. He is a former board member of the Texas Self Storage Association, where he has served on a number of TSSA committees and chaired the Education Committee in 2018.
Prior to joining Pinnacle, Ross led Exostretch, a technology transfer start-up, which produces a stretchable, thin-film battery. Under Ross’s leadership, Exostretch participated in business plan competitions and programs, including NASA’s iTech program, Caltech’s FloW Cleantech competition, The National Science Foundation’s I-Corps IN-LA Blitz Program, and Baylor’s New Venture Competition.
Ross is a graduate of the Cyvia and Melvyn Wolff Center for Entrepreneurship at the University of Houston where he served as External Relations Officer for the Undergraduate Real Estate Scholars. Ross is a licensed real estate agent and has experience in commercial brokerage and construction management.
Sherrie oversees communications with 130 active investors representing $28MM throughout Pinnacle Storage Properties’ portfolio. She is the primary point of contact for quarterly investor reports, legal documents and general questions as well as the building-out and maintenance of back-end and user-facing CRM functions for investors, lenders, and other outside parties. An experienced financial services professional, Sherrie has 10+ years of experience in credit union and affiliate marketing, executing communication and marketing strategies for a $700M institution with 55,000 members.
Her tenure at Pinnacle Storage Properties began in 2016 where she quickly advanced from Property Manager to Area Manager. She was instrumental in the growth of Pinnacle’s portfolio from 3 to 20 locations.
Cassie’s journey in the storage industry began in 2012 with The Jenkins Organization (TJO). At TJO she was promoted from Property Manager to Area Manager. Her past responsibilities included store takeovers and representation at “time of sell.” She also worked as a trainer, auditor, and adjuster.
Cassie excels in operations and is a sought-after speaker in multiple facets of the storage industry.
She provides administrative and operational support tracking performance to ensure smooth operations at the store level. This includes managing the hiring process, promoting company culture, as well as developing and updating training materials and policies. She started as an assistant store manager in July of 2018 and soon took on additional responsibilities including training new hires before being promoted to manager later that year.
He is responsible for implementing the overall vision for each store in his district, overseeing benchmarks for store management teams and making sure policies and programs are achieved. He visits each store on a regular rotation managing overall sales goals and implementing strategies to help meet or exceed corporate sales goals. Lucas started with Pinnace Storage Managers in June of 2019 as store manager at Caney Creek Self Storage and soon transitioned to trainer before being promoted to Group Manager.
Prior to joining Pinnacle Storage Managers, Rania was employed in a similar role with Pegaso Properties, a real estate management company located in Houston, Texas.
Rania holds a B.A. in Banking and Finance from the Lebanese American University.
Her responsibilities entail payroll, new hire onboarding, annual open enrollment insurance negotiations, continuing development of employee handbook, and scheduling AP and AR for Storage Maintenance Solutions.
Prior to joining Pinnacle Storage Managers, Pat served as Corporate Operations Coordinator/Trainer for over 30 storage facilities, developed procedure and training manuals, and implemented retail, postal centers and truck rentals at various storage locations. She was involved in oversight and takeover of new facilities.
Like you, marketing expert Christina Alvino has often wondered and discussed what makes marketing such a powerful and effective tool for companies to acquire new business. Is it your presence in the digital space? Is it just about building relationships? Is it because your message is consistent across every piece of communication?
Since 2006 Christina has been living and breathing real-life, in-the-trenches business experiences that have helped shape her view on marketing and what makes a company successful. Christina takes a fully integrated approach to marketing, discussing with clients all phases of development and execution of marketing strategies to improve campaign effectiveness and drive results.
Christina has served as an executive level marketing leader in the storage industry since 2011, with prior experience managing marketing and operations for multi-property brands. She is highly skilled at assessing needs, generating options, and implementing solutions. She has a strong background in budgeting, planning, and implementing marketing operations initiatives designed to improve culture, employee performance, and operational results.
Her successes include: Pinnacle Storage Properties, Storage Plus, World Class Capital Group, Yellowstone Property Management, Guardian Storage, Eat’n Park Hospitality Group, Tile & Designs, Rachel Carson Homestead Association, and Carnegie Museums of Pittsburgh, just to name a few.
Christina has presented at both the national and local levels on topics including, content marketing and buyer personas, how marketing and operations need to work together, local community level branding, and how consumer buying behaviors affect self-storage.
She served on the American Marketing Association – Pittsburgh Chapter board for over four years holding various positions included VP Communications and President. She was presented with The Extra Smile Award at Eat’n Park Hospitality Group, an award presented to one employee each year who goes above and beyond for the organization. In 2014, Christina was selected as one of Pittsburgh’s 50 Finest. Participants in this elite group are the area’s most accomplished men and women, chosen for their career success and involvement in the Pittsburgh community.
Learn more about FineView Marketing at www.fineviewmarketing.com
His entrepreneurial back ground has led him to partner on multiple deals in the categories of self-storage with Pinnacle Storage Properties, sports apparel and nonprofit 503C organizations.
Rod is the founder of CDR Charitable Foundation which serves to meet the nutritional, clothing, and academic resource deficit in underprivileged and underserved youth.